![]() ![]() The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original". Now and Laters belong within the ranks of other classic. They're also known for their bright, bold, and fruity flavors. They're known for their signature texture, which starts off kind of hard and then becomes softer the longer you chew it. In 2012, Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company. Now and Laters are taffy-like, mega-chewy candies that have been around for decades (via Old Time Candy). Farley's & Sathers Candy Company bought it in 2002 after Kraft/ Philip Morris' acquisition of Nabisco. The company merged with Leaf in 1983, and sold it to Nabisco in 1992. In 1978, Phoenix was sold to Beatrice Foods. The Phoenix Candy Company also sold several candy-and-a-toy products. Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later. The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later. Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company. Extra long-lasting, original Now and Later. Individually wrapped candy for on the go. Kick-start your taste buds with the long-lasting fruit flavor of Now and Later. Twelve flavors are currently available in both Traditional and Chewy varieties. Now & Later Extreme Sour Cherry Candy ( 0.93 Ounce, Pack of 24 ) Rated 5.00 out of 5 based on 3 customer ratings. The candy is formed into squares packaged in colorful paper. So when it’s time to focus, just pass some time or just want to keep your mouth busy, Now & Laters have the iCandy seal of approval.Now and Later is an American brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. I normally don't prefer taffy due to how difficult it is to eat, but Now & Laters have hands down become my new favourite taffy and has made eating it an enjoyable experience. They included Cherry, Blue Rasberry and Strawberry and were made to be softer than the original recipe. The pack came with 18 pieces, divided into 3 groups of 6, each with a different flavor. Eventually, their slogan went from "Eat some now, Save some for later" to " Hard 'N Fruity Now and Soft 'N Chewy Later" - if you ask me that makes more sense because once I started to eat some, I didn't see me saving any for later - ate the whole thing in one shot. Now & Later Long Lasting Chews are a taffy-like candy sold in squares that are individually wrapped in paper, which were invented and marketed as a way to get the consumers to buy some to eat now, wrap up the rest and eat it later (hence the name). Although initially a hard candy, once moistened in your mouth quickly becomes like edible bubble gum and makes for an enjoyable snack that makes whatever you're doing a little sweeter. One of the first things I immediately noticed was the quality - it melts so easily once it's in your mouth and is the perfect amount of chewy without being overly sticky, indicating to me that high quality ingredients were used. Today for example I had my first Now & Later Fruit Chews experience, a classic retro candy. As a Candy Connoisseur it is my job to explore candies of all kind, and with the vast variety of treats and sweets available at the Candy Funhouse I often come across something I've never tried before. ![]()
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